So, I go into Save On Foods1 and they have this little kiosk thing that says that if you swipe your “Save On More” card2 they will print out your very own “personalized” coupons based on your shopping habits. Being the curious type that I am, I had to swipe. Now, mind you, I haven’t done much shopping at Save On, as there weren’t any Save Ons close to my place in Vancouver. I’ve really only shopped at the Save On near my office to buy food for lunch on days when I’ve forgotten my lunch at home/not had time to prepare a lunch3. So basically the only things I’ve ever bought at Save On are carrots, avocadoes, apples, hummus and these delicious flax seed buns you can get at their bakery. Oh yeah, and diet Pepsi. So, it shouldn’t be hard to tell what I’d like based on my “shopping habits.” Here’s what my “personalized” coupons were:
Wieners? All beef OR chicken? Wow! I can’t think of anything this vegetarian-of-more-than-a-decade would want more! I have never, ever bought a wiener anywhere in this *entire province*. EVER!
As you can see at the bottom of that photo, the second coupon is for hot dog buns. To go with the wieners that I will never, ever buy.
The next coupon – Purdy’s Ice Cream – is the only thing I might even possibly buy, but I have absolutely never bought ice cream at Save On, so this definitely wasn’t based on my shopping habits. And then there’s Nestle Chocolate Bars. Sure, I’m a total chocolate snob who won’t even look at chocolate if it’s doesn’t have at least 70% cocoa and who believes that “milk” and “chocolate” have no business being anywhere near each other. But yeah, give me that coupon for cheap crappy milk chocolate candy bars.
Tod assures me that they never had any intent to *actually* give me coupons based on the stuff I actually buy4, but rather they are just trying to sell me things I wasn’t going to buy, but I say “bollocks!”5 If they just want to give away coupons, why not have a bunch of coupons on the wall, a la Superstore, so you can just grab the ones you *actually* want instead of printing out a bunch o’ crap that I don’t want!
- a grocery store we have here in BC [↩]
- it’s their discount card they use so they can Big Brother your shopping [↩]
- so much cheaper and healthier than buying take out! [↩]
- as I may or may not have been ranting about this to him [↩]
- that “bollocks,” by the way, is in honour of Sir Kalev, who became a British citizen today! [↩]