I’ve been watching a lot of the World Juniors Hockey Championship Tournament this year, since for the first time in eleventy billion years I have cable TV1. The games go by pretty fast compared to NHL games, as there are a lot fewer TV timeouts, but when there are commercials, they’ve played a lot of commercials from the Canadian Tire Jumpstart charity ((As per usual, I have no affiliation with this organization – I just think what they are doing is awesome and wanted to share it here on ye old blog)) , which have been totally tugging at my heartstrings. I can’t find any of the current ads online, but here’s one from 2007 that will give you a sense of what they are like:
Obviously, I’m a big fan of sports and I was lucky enough that my family was able to afford to put me into sports when I was a kid – softball, skiing, and swimming were my main ones, but I also played some extracurricular sports at school: volleyball, track & field, and cross country skiing2. And I got a lot of benefit from this – keeping fit (and setting me up for a lifetime of physical activity), mastering skills, and learning about teamwork, for example. So these commercials about how many families can’t afford to put their kids in sports make me sad! I can’t even imagine what it must be like for a kid to want to take swimming lessons or play baseball or join a hockey team and not to be able to because their family can’t afford it. As I said on Twitter, well played Jumpstart! Those commercials definitely convinced me that some of my 2014 charitable donations should go to this organization. And I also wanted to spread the word about them here, in case others are looking for a good organization to donate to.
Also, watching World Juniors makes me think of my dad, as he loved watching that tournament. And my dad was not a big fan of charity as a whole, because he was concerned about how much of the money went to administrators as opposed to the cause you thought you were donating to3. So I was pleasantly surprised when I checked out the Canadian Tire Jumpstart website that 100% of donations go directly to families in need to pay for their kids’ registration fees, equipment, and transportation to their sport, as the Canadian Tire Corporation itself funds the administrative costs of running of the program. So I feel like supporting this charity is a nice way of honouring my dad.
- But only because Shaw offered me 6 months of free cable. I’m sure they assume they’ll get me hooked on cable so that I’ll want to keep it after the 6 months are up, but I think they are underestimating my cheapness. [↩]
- Ones I was never any good at included badminton (I just could *not* get the serve right), jumping rope (for some strange reason), and, unsurprisingly, basketball. [↩]
- My dad was more of a direct action kind of guy – he’d prefer to give his gloves to a person out on the street in the cold who didn’t have any rather than giving money to a charity where he didn’t know what the money would be used for. [↩]