For some unknown reason, I’ve been a wee bit enthralled with gum packages lately. Both of these, in particular, caught my eye in the grocery store:
I’m not sure what the “5” is supposed to mean on the “Cobalt” gum packages. And is it coincidence that “5” and “S” look so much alike? Um, probably.
When you open up the package of the Cobalt gum, it’s got funkalicious circles inside. And it kind of opens up like a cigarette package, which I like, although I know I shouldn’t.
Cobalt gum scores points because I like the funky blue colour and the intense minty goodness, but it loses points because it was the culprit in my recent tongue injury.
The Stride package also kinda feels like a pack of smokes when you open them:
But see the part on the inside of the package that says “A ridiculously long lasting idea”? Makes you think that this will be gum with long lasting flavour, no?
No. This gum loses its flavour more quickly than any other gum1. Longevity FAIL!
And thus concludes my thoughts on gum packaging.
1except Double Bubble. But Double Bubble loses its flavour notoriously fast. Plus, you are happy when Double Bubble loses its flavour, because its flavour is barfy.