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$40 "plus other fees" WTF?

Saw this at a bus stop the other day:

Let’s take a closer look:

Doesn’t the “plus other fees” make the “$40” kind of meaningless?  Why don’t they just say “$1 plus other fees”? That would be just as meaningful.  How much are these other fees?  For what are you paying these other fees?  My guess is they mean at least that $6.95 “system access fee” they always charge, but isn’t it rather ridiculous to say you are getting a certain number of minutes, browsing & incoming (but apparently not outgoing) text messaging for $40, when obviously you can’t use those features without “accessing the system.”

3 Responses to $40 "plus other fees" WTF?

  1. Raul says:

    Because everyone who works in marketing loves to lie 🙂

  2. Kalev says:

    Yeah I thought it looked/sounded a little too good to be true.

    The “system access fee” is the biggest illegitimate cash grab I know about at present. That I can think of at 7:15 in the morning, at least.

  3. Tod says:

    In my experience, what a cell phone company calls “$40” is a lot closer to $60, after all the fees. That ‘system access fee’ is just a cash grab. Pure and simple. It’s deceptive marketing and the government(s) look the other way. I guess Ted Rogers has got friends in high places. With big cellphone bills.

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