Heads up to Shopper’s Optimum points holders!

Over on Kalev’s K-log, he posted an analysis of the devaluation of Shopper’s Drug Mart Optimum points. For my non-Canadian readers, Shopper’s Drug Mart is a pharmacy and “Optimum” is their loyalty program – you get points every time you buy stuff at Shopper’s and once you get a certain amount of points, you can redeem them for a cash value to be spent at Shopper’s.  I’m a fan of this program because it’s for stuff I would buy anyway and you get to spend your points on anything you want in the store which, again, is stuff I’d buy anyway1. Also, about once a month or so they have a weekend where you get 20X the Optimum points on whatever you buy as long as you spent at least $50.  I’ve taken to only buying stuff at Shopper’s when they have their 20X the points special on2 – the points add up ridiculously fast that way!  I make a point of never buying anything that I wasn’t going to buy anyway, but just buying those things that I use everyday, like moisturizer or deodorant or toilet paper, it’s pretty easy to spend $50.

Anyway, I hadn’t noticed it in their email newsletter – so I’m very happy Kalev brought this to my attention! – but effective July 1, Optimum Points will be worth less.  I currently have a bit more than 75,000 points, which means as long as I redeem them before July 1, I’ll get $150 of free stuff!  Hello, shopping spree!

Just thought I’d let y’all know that, in case you have some Optimum points to cash in!

  1. compared to, say, Save-On More points – I collect those at Save-On-Foods grocery store, but I still have no idea what they are used for, although I think maybe you can cash in relatively large amounts of points for relatively small discounts on products in the store []
  2. a trick I picked up from Sarah, the queen of savings! []