Heads up to Shopper’s Optimum points holders!

Over on Kalev’s K-log, he posted an analysis of the devaluation of Shopper’s Drug Mart Optimum points. For my non-Canadian readers, Shopper’s Drug Mart is a pharmacy and “Optimum” is their loyalty program – you get points every time you buy stuff at Shopper’s and once you get a certain amount of points, you can redeem them for a cash value to be spent at Shopper’s.  I’m a fan of this program because it’s for stuff I would buy anyway and you get to spend your points on anything you want in the store which, again, is stuff I’d buy anyway ((compared to, say, Save-On More points – I collect those at Save-On-Foods grocery store, but I still have no idea what they are used for, although I think maybe you can cash in relatively large amounts of points for relatively small discounts on products in the store)). Also, about once a month or so they have a weekend where you get 20X the Optimum points on whatever you buy as long as you spent at least $50.  I’ve taken to only buying stuff at Shopper’s when they have their 20X the points special on ((a trick I picked up from Sarah, the queen of savings! )) – the points add up ridiculously fast that way!  I make a point of never buying anything that I wasn’t going to buy anyway, but just buying those things that I use everyday, like moisturizer or deodorant or toilet paper, it’s pretty easy to spend $50.

Anyway, I hadn’t noticed it in their email newsletter – so I’m very happy Kalev brought this to my attention! – but effective July 1, Optimum Points will be worth less.  I currently have a bit more than 75,000 points, which means as long as I redeem them before July 1, I’ll get $150 of free stuff!  Hello, shopping spree!

Just thought I’d let y’all know that, in case you have some Optimum points to cash in!

Comments |6|

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  • You forgot to rave about the fact I used your favourite tool for analysis–a spreadsheet!–to show how much the devaluation would “cost” us.

    I often do big shops on the 20x or 15x days. This month I did the “7000 points for $50 or more” event because I figured they wouldn’t have another 20x event before the devaluation.

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  • Actually, my favourite tool for analysis is the inductively coupled plasma mass spectrometer. But spreadsheets are a close second.

    I’m hoping they’ll have a “get $170 instead of $150 for 75,000 points weekend” before July 1. They’ve had some of those lately, so I’m holding out on my shopping spree in case they have one.

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  • No, your favourite tool is spreadsheets. Don’t lie.

    I doubt they’ll have another weekend like that… they’ve had one already in June.

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  • Save-On points are most useful if you accumulate a lot and then get a free small appliance. Since we’re a family of four, over the years we’ve redeemed points for a couple of cordless phones, a rice cooker, a waffle iron, and so on. The grocery discounts aren’t usually as good a deal, but will work if you never otherwise gather enough points for a big-ticket item.

    I imagine the only people who ever get free MacBooks or flat-screen TVs are those who buy wholesale for their own corner stores and such. The Save-On customer service desk has a seasonal catalogue of available items, which includes patio furniture, travel and hotel vouchers, and so on.

    Points used to accumulate faster, but I guess Save-On figured out that offering gazillions of points on, say, diapers didn’t work out so well for them. When our kids were young we were getting a new appliance every two or three months. Now it takes much longer.

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  • I’ll have to check out their catalog and see how many points I have. Maybe I could get a free waffle iron and make those grilled cheese sandwiches I was blogging about a little while ago!

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