Went to Third Tuesday tonight! I’ve missed the last few due to having other events that I was committed to on those nights, but I managed to get out to tonight’s 3T at Republic1. Which was good, ‘cuz I was quite interested in the topic: Marketing New Media to Traditional Decision Makers: Overcoming the Challenges. I work a lot with what you might call “traditional decision makers” – people who aren’t overly familiar with social media and I was eager to hear more about ways of convincing them that engaging in social media would actually help them meet their goals!
The speaker, Mhairi Petrovic, gave a list of 10 common barriers she runs up against when trying to convince “traditional decision makers” to use social media and some of them totally related to what I’ve seen. Stuff like people saying “I already use social media” and really they just have a static website with their email address on it. I’ve talked with a few people recently who have asked for my advice on what it would take to “set up a podcast”2 and when I dig for future details, it turns out that they want to record one audio file and then put that on their website and figure that their target audience will find it there. So I find I’m often having to explain that podcasts are not one-offs and that if you are trying to reach a new audience, you have to get out and engage with them over time – people won’t just randomly show up at your website on the off chance that there will be an audio file to listen to. It seems that because I’m pretty involved in social media – even though it’s for fun, not work – I forget that many other people I work with aren’t and so it was cool to hear about some of the barriers that the less tech-savy perceive, as well as some ammo with which to address these concerns.
For more, check out the liveblog of the event over on Raul’s blog.
Thanks to Tanya & Monica for organizing the event. Also, props to Miss604 who collected donations for the Food Bank and arranged for prizes to encourage people to donate to the Food Bank. She collected a lot of food and also is still collecting money in the form of a raffle for Canucks tickets for Saturday night’s game”3. Good work, Rebecca!
1I’ve only been to Republic once before and I have to say I like this venue much more for a Third Tuesday event than I did for a night of clubbing. It’s too small for clubbing and has a feel like you are in someone’s basement. For 3T, it felt cosy! Also, I liked being in Republic without having to pay $18 cover.
2Which is kind of funny, because I’ve never done a podcast in my life. Not even as a guest. But I’ve listened to podcasts, which makes me the resident expert in podcasting at my work.
3Ooooh, I hope I win! They are lower bowl tickets and the ‘nucks are playing the Oilers. Fingers crossed!!